Blockchain and Web3 for Media and Entertainment

UNLOCK
YOUR
BLOCKTIVITY

We help Media & Entertainment companies use Blockchain technology and Web3 tools to increase profitability.

WHY

WHY
BLOCKCHAIN AND WEB3

ACQUIRE
NEW VIEWERS

In a crowded Media & Entertainment world, acquiring new customers is costly. In Web3, the community you build around your service is a huge accelerator in customer acquisition.

IMPROVE
CONTENT DISCOVERY

Current content recommendation algorithms are not satisfactory. People prefer recommendations from friends. A Web3 ecosystem helps power this.

INCREASE
ARPU

Subscription based business models are very static.
It is extremely difficult to generate extra revenue with new or one-off offers and functionalities.
Web3 and the use of NFTs unleash creativity in revenue generating possibilities.

FINANCE
AND MARKET
CONTENT

Content financing is a huge strain on Cash Flow.
Web3 communities can help finance content up-front by buying the corresponding NFT and being rewarded with special perks for doing so. As a bonus, NFT holders also become the best marketers for the content !

REDUCE
CHURN

Moving from a subscription or ad-driven model to a club membership model, eventually powered by its own token, allows a much deeper connection with the viewers. Viewers can even be rewarded for their participation. This has the power to reduce churn significantly.

REDUCE
TECHNICAL COSTS
& CARBON FOOTPRINT

Storage and CDNs are an important element of cost and carbon footprint for an online video operation. Our partner's blockchain stores content only once and uses just-in-time encoding thus significantly reducing costs and carbon footprint.

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WHO

WHO
BENEFITS FROM BLOCKCHAIN AND WEB3

ONLINE

VIDEO PLATFORMS

(B2C)

VOD platforms, FAST services, vMVPDs would benefit from a switch to Web3. Customer acquisition and retention, Content financing, Technical costs and Carbon footprints could be improved.

CONTENT

PRODUCERS

CONTENT

MARKETPLACES

(B2B)

Professional Content Marketplaces and Online Content Catalogues would benefit from reduced storage costs and enhanced security (thanks to the traceability of blockchain operations).

CONTENT

DISTRIBUTORS

SPORTS AND LIVE ENTERTAINMENT RIGHTS HOLDERS

Owners of Sports or Live Entertainment (Music, Shows, Festivals, etc.) would benefit from building an engaged community around their IP with many monetization opportunities involving both IRL and online experiences.

VIDEO DRIVEN

APPS

Content producers (Films, Documentaries, Games, etc.) would benefit from Web3 by using their community to fund, market (word of mouth, influencers) the content, and even participate in creative choices.

Content Distributors would benefit from the possibility to go direct to their consumers and avoid paying a percentage to a platform, as well as building an engaged community around the content.

Apps with a heavy use of video would benefit from moving to the blockchain by saving on technical costs and enhancing monetization opportunities with NFTs.

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HOW

HOW
WE CAN HELP YOU

OUR

SERVICES

We accompany Media & Entertainment companies in their Web3 journey, helping them reach their business goals. This encompasses :

Strategic Consulting to review business objectives and available assets (IP, teams, community, etc.) and build a Web3 plan accordingly,
Branding & Marketing to build a story aligned with your mission, vision and culture,
Community Building on Social Networks to raise awareness and generate interest,
Web3 Developments (from specific website to smart contracts), and Launch.

OUR

METHODOLOGY

A five step methodology powered by Trello Boards and scheduled video calls :

Strategize
Conceive
Promote
Build and Launch
Measure and Iterate

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ABOUT

ABOUT
US

OUR

STORY

With over 30 years of experience in Media & Entertainment we have witnessed how technology can disrupt business models and operations. With smartphones and streaming, content is everywhere and everybody can be a content creator. Media & Entertainment companies are still looking for the best way to monetize fully their premium content.

Today we believe that Blockchain and Web3 offer unique tools to reinvent your business. That is why we launched BLOCKTIVITY™️ !

THE
TEAM

BLOCKTIVITY™️ works with a selected team of partners, and vetted free-lancers for community building, website and creative design, and smart contracts.

David JUSTIN
Founder

OUR
PARTNERS