WHY
BLOCKCHAIN AND WEB3
ACQUIRE
NEW VIEWERS
In a crowded Media & Entertainment world, acquiring new customers is costly. In Web3, the community you build around your service is a huge accelerator in customer acquisition.
IMPROVE
CONTENT DISCOVERY
Current content recommendation algorithms are not satisfactory. People prefer recommendations from friends. A Web3 ecosystem helps power this.
INCREASE
ARPU
Subscription based business models are very static.
It is extremely difficult to generate extra revenue with new or one-off offers and functionalities.
Web3 and the use of NFTs unleash creativity in revenue generating possibilities.
FINANCE
AND MARKET
CONTENT
Content financing is a huge strain on Cash Flow.
Web3 communities can help finance content up-front by buying the corresponding NFT and being rewarded with special perks for doing so. As a bonus, NFT holders also become the best marketers for the content !
REDUCE
CHURN
Moving from a subscription or ad-driven model to a club membership model, eventually powered by its own token, allows a much deeper connection with the viewers. Viewers can even be rewarded for their participation. This has the power to reduce churn significantly.
REDUCE
TECHNICAL COSTS
& CARBON FOOTPRINT
Storage and CDNs are an important element of cost and carbon footprint for an online video operation. Our partner's blockchain stores content only once and uses just-in-time encoding thus significantly reducing costs and carbon footprint.
WHO
BENEFITS FROM BLOCKCHAIN AND WEB3
ONLINE
VIDEO PLATFORMS
(B2C)
VOD platforms, FAST services, vMVPDs would benefit from a switch to Web3. Customer acquisition and retention, Content financing, Technical costs and Carbon footprints could be improved.
CONTENT
PRODUCERS
CONTENT
MARKETPLACES
(B2B)
Professional Content Marketplaces and Online Content Catalogues would benefit from reduced storage costs and enhanced security (thanks to the traceability of blockchain operations).
CONTENT
DISTRIBUTORS
SPORTS AND LIVE ENTERTAINMENT RIGHTS HOLDERS
Owners of Sports or Live Entertainment (Music, Shows, Festivals, etc.) would benefit from building an engaged community around their IP with many monetization opportunities involving both IRL and online experiences.
VIDEO DRIVEN
APPS
Content producers (Films, Documentaries, Games, etc.) would benefit from Web3 by using their community to fund, market (word of mouth, influencers) the content, and even participate in creative choices.
Content Distributors would benefit from the possibility to go direct to their consumers and avoid paying a percentage to a platform, as well as building an engaged community around the content.
Apps with a heavy use of video would benefit from moving to the blockchain by saving on technical costs and enhancing monetization opportunities with NFTs.
HOW
WE CAN HELP YOU
OUR
EXPERTISE
We accompany Media & Entertainment companies in their Web3 journey, helping them reach their business goals. This encompasses :
-
Strategic Consulting to review business objectives and available assets (IP, teams, community, etc.) and build a Web3 plan accordingly,
-
Branding & Marketing to build a story aligned with your mission, vision and culture,
-
Community Building on Social Networks to raise awareness and generate interest,
-
Web3 Developments (from specific website to smart contracts), and Launch.
WORK
WITH US
DISCOVERY CALL
You are a Decision Maker in a Media & Entertainment company.
You are looking to solve a business issue and think Web3 & Blockchain might offer solutions.
Let us have a 15mn Discovery Call to see if and how we could work together.
STRATEGIC DIAGNOSTIC
You are a Decision Maker in a Media & Entertainment company with an objective that will benefit from a Web3 & Blockchain solution.
Through our interactive methodology, we will build the right Plan for you (including indicative timelines and budget), in 4 weeks.
BESPOKE PROJECT
You have decided to go ahead with a Web3 & Blockchain project and need some external help.
We will take care of Project Management from the Definition Phase through to successful execution bringing in the right resources in Product Strategy, Marketing, Community Building, Technical Developments, etc.
ON-CALL EXPERTISE
You are a Decision Maker or an Analyst for the Media & Entertainment industry and would like to have a quick answer on subjects around Web3 & Blockchain.
Tell us what subjects you would like to discuss and we will have a 1h call together to address them.
COMPANY ADVISOR
You are the Founder or the CEO of a company involved in Web3 & Blockchain and/or Media & Entertainment.
You are setting up or re-enforcing a Board of Advisors to guide you in your journey with expertise, introductions, support.
WORKSHOP, KEYNOTE
You are in charge of a conference programme, a workshop or a seminar within a company or for the Media & Entertainment industry.
You are looking for an expert to deliver a keynote, moderate a panel or for a team to run a workshop around Web3 & Blockchain.
ABOUT
US
OUR
STORY
With over 30 years of experience in Media & Entertainment we have witnessed how technology can disrupt business models and operations. With smartphones and streaming, content is everywhere and everybody can be a content creator. Media & Entertainment companies are still looking for the best way to monetize fully their premium content.
Today we believe that Blockchain and Web3 offer unique tools to reinvent your business. That is why we launched BLOCKTIVITY™️ !
THE
TEAM
BLOCKTIVITY™️ works with a selected team of partners, and vetted free-lancers for community building, website and creative design, and smart contracts.
David JUSTIN
Founder
OUR
PARTNERS
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CONTACT US
ADDRESS
One Six International
6 rue d'Armaillé
75017 Paris
France